why enews advertising

It’s Time To Go Social. We’ll Make it Simple.

If you're wondering if social media marketing is right for your business, the verdict is in … social media is a great way to drive repeat business and to attract new customers. 

Whether you're just getting started, consider yourself to be a pro or have been sitting on the sidelines—we're here to help.

According to Constant Contact’s 2011 Small Business Attitudes & Outlook Survey, 73% of small businesses & organizations have started using social media marketing and 62% of those not using it expect to start marketing through social media within the next 12 months.

Same Old Word-of-Mouth Marketing

Social media is the technology that connects people—whether it’s to share content or just to chat.

Social networks, like Facebook, Twitter, LinkedIn, and Pinterest are the places where social interactions happen (discovering & sharing). Social media marketing is the way to use that technology to build relationships, drive repeat business, and attract new customers through friends sharing with friends.

Sound familiar? That’s because social media marketing is really just word-of-mouth powered by technology. 

75% of people are somewhat or highly likely to share content they like online with friends, co-workers or family—49% do this at least weekly.

Traditional marketing vs Social Media Marketing

Traditional Marketing 101

Most everyone thinks of marketing as the business of promoting and selling products or services. Marketers commonly refer to a “funnel” to describe the way they attract new prospects and convert them into customers.

What Do We Mean By Funnel?

Traditionally, we've prioritized our limited resources and time on trying to find and convert new prospects (the top of the funnel). Keeping those hard-earned customers (the bottom of the funnel) has often been an afterthought. That’s because, until recently, there was little we could do to keep existing customers that was drastically different from the tactics used to attract new ones. Historically, the best you could do after turning aprospect into a customer was to provide a greatcustomer experience and just hope they come backto buy more—and bring their friends with them.

But technology, namely social media and email, has changed the game.

Social Media Marketing — Flip that Funnel

Social Media Marketing is about recognizing that your existing customers are your best assets.

And technology now enables us to influence consumer behavior both before and after the sale.

With low-cost and easy-to-use tools like social media and email, you no longer have to hope that customers come back and bring their friends with them.

Now you can reach out to your existing customers to remind them to come back, and make word-of-mouth as easy as clicking the share, like, or tweet buttons.

Bottom line: successful businesses understand that marketing does not end with the sale, but rather it begins after the first sale (the bottom of the traditional sales funnel).

Joseph Jaffe, one of our favorite authors, calls this "Flipping the Funnel." (We just call it smart.)